Internationalisation Plan for Export

Why choose EmasConsultors to draw up your plan?

Choosing EmasConsultors to draw up your Internationalisation Plan means having access to expert consultancy in foreign trade, international expansion and improving global competitiveness. Our team brings together over 25 years of experience in business strategy, European customs regulations and international market management, offering comprehensive advice tailored to each sector.

At EmasConsultors, we analyse your company’s export potential, target markets, international competition, legal requirements and internal capabilities. We design a realistic, practical plan aligned with your strategic objectives, ensuring a secure, profitable and sustainable internationalisation process.

We know how to integrate all the operational, logistical and regulatory requirements into your internationalisation plan to ensure a solid entry into foreign markets. We work with a clear, results-oriented methodology that includes:

  • Assessment of international competitiveness.
  • Selection of high-potential markets.
  • Entry strategy (direct export, e-commerce, distributors, establishment).
  • Analysis of risks and barriers to entry.
  • International sales and marketing plan.
  • Logistics and customs optimisation.

With EmasConsultors, your company gains security, efficiency and strategic vision to grow in the global market. We are the ideal partner to turn internationalisation into a real competitive advantage.

Contents of the Plan

The Internationalisation Plan includes:
Analysis of the company's management

Lays the foundations for the Internationalisation Plan. It takes into account:

  • Identifying services or products for which there is a market in other countries. Using this plan, we will establish an action plan for international trade.
  • Determining the financial resources required for international expansion. Options for financing internationalisation will be assessed.
  • Analysis of processes to address the challenge of internationalisation. Where appropriate, proposals for improvement will be made. Consideration will be given to whether the company holds ISO 9001, ISO 14001, ISO 45001 or ISO 27001 certification.
  • Human resources and training: it must be ensured that staff possess the skills required to meet the challenge of internationalisation.
Financial requirements and necessary investments for internationalisation:
 
  • Analysis of the financial position. Assistance with drawing up the budget for the ‘Internationalisation Plan’ and advice on tax matters.
  • Assistance in securing the necessary capital through investments, grant schemes or agreements with financial institutions.

We will draw up a roadmap to ensure the success of your foreign trade operations:

  • Objectives to be achieved, based on market research. This can be linked to ISO 9001 certification.
  • Advice on which country to target and how to begin exporting, in line with your commercial strategy.
  • A plan for market entry into the selected countries, in accordance with the marketing plan. Includes Pricing, Product, Distribution and Communication Policies. Sales force in the target market.
  • Strategy to optimise logistics. The Plan minimises costs and reduces cash flow requirements. We utilise tools such as the Logistics Cost Audit and the Source Purchasing Audit. We determine whether AEO status is required.
  • Requirements, technical standards and CE marking required in other countries: We will outline the requirements you must meet to export to new markets. We help you achieve any ISO certification.
  • Monitoring of results. We can support your growth with our strategic outsourcing.

Internationalisation FAQs

Why and how should I internationalise my business?

The internationalisation of a business is a strategic decision that must be based on sound reasoning, as it involves effort, investment and taking on new risks. Expanding into foreign markets requires time, planning and overcoming challenges. Furthermore, it entails a significant internal transformation to strengthen processes, logistics, international marketing and commercial strategy.

Companies that commit to foreign trade diversify risks, gain access to new customers, increase sales and improve their competitiveness. A presence in international markets allows them to capitalise on opportunities in faster-growing countries, optimise the supply chain and position themselves as a reliable global supplier.

Business internationalisation no longer depends on size or available capital, but on the ability to add value, innovate and adapt to a dynamic environment.

Internationalisation is a key factor in ensuring long-term sustainability and growth. International expansion strengthens the brand, boosts innovation, improves efficiency and enables organisations to adapt better to economic changes.

The internationalisation of a business is a key strategy for driving growth, improving competitiveness and accessing new business opportunities. More and more organisations are deciding to expand abroad to diversify risks and increase their presence in global markets. These are the six most common reasons why a business decides to go global:

  1. Saturation of the domestic market: When the local market stagnates or begins to decline, companies seek new destinations where their products or services can continue to grow. Internationalisation enables companies to increase sales and improve productivity.
  2. Crisis in the domestic market: Expanding into other countries helps to offset sectoral or national economic crises. Internationalised companies tend to be more resilient and better prepared for adverse scenarios.
  3. Access to emerging markets: Entering growing markets with less competition allows companies to achieve better profit margins and establish a foothold before other competitors.
  4. Ripple effect: In many cases, internationalisation stems from the need to support a major client operating in several countries. This allows companies to maintain the business relationship and capitalise on opportunities to reach new customers.
  5. Risk diversification: Relying on a single market is risky. Internationalisation reduces the impact of political, economic or social changes by spreading the risk across different countries.
  6. Access to raw materials or technology: Many companies set up operations in countries where they have access to key raw materials or technological advances essential for their production, thereby reducing costs and improving efficiency.

Internationalisation is a strategic decision that boosts global competitiveness, strengthens the company and opens the door to new opportunities for sustainable growth. If you like, I can draft a shorter version for a landing page.

Internationalisation boosts efficiency and competitive strength. Among the key benefits of internationalisation are:

  • Mitigating the impact of domestic crises by offsetting a fall in domestic demand.
  • Increasing profits, as international sales can account for a significant proportion of revenue.
  • Preparing for global scenarios, strengthening competitiveness and business resilience.
  • Seizing opportunities in foreign markets, without being limited to the domestic market.
  • Diversifying activities and risks, reducing dependence on a single country.
  • Ensuring survival, particularly in highly competitive sectors.

International expansion requires optimising processes, professionalising management and improving strategic capability. An ISO 9001 certificate can be a tool to achieve this. Companies that manage to adapt to the global environment emerge stronger, more competitive and more innovative, ready to lead in a constantly evolving international market.