Course objectives: Digital marketing and community management
With the Digital Marketing and Community Manager Course, participants will be able to:
- Develop an online marketing strategy by integrating digital marketing with the organisation’s marketing plan and business plan.
- Increase sales online using tools such as websites, blogs, e-commerce and social media.
- Acquire community manager skills such as market segmentation, using various digital marketing tools, and establishing digital marketing KPIs for the scorecard based on results from Google Analytics and social media.
Course methodology
The digital marketing course can be delivered in-house (request a quote) or online.
The digital marketing and community manager course uses an interactive approach, featuring course materials and practical exercises tailored to your organisation, so that by the end of the course you will be able to apply digital marketing and social media strategies.
Upon completion of the digital marketing course, you will receive a certificate of attendance.
This course is eligible for funding from the Fundación Tripartita.
Aimed at:
The course is aimed at:
- Managers and senior management, to learn the fundamentals of digital marketing strategy.
- Marketing managers or sales managers, to develop a digital marketing strategy and establish criteria for evaluating it using Google Analytics.
- Marketing and sales staff, to learn how to interpret Google Analytics results and propose corrective actions.
Digital Marketing and Community Manager Course Syllabus
The syllabus for the Digital Marketing and Community Manager course, designed to help you develop or optimise your digital marketing plan, is as follows:
- Digital marketing plan
- Criteria for creating a website
- Website usability
- Converting visitors into customers
- Organic search engine optimisation
- Pay-per-click tools
- Blog marketing
- Social media
- Online corporate reputation
- Viral marketing
- Google Analytics – Web analytics