Community management at Escola Nausica
At Escola Nausica in Barcelona, the community management service helps to communicate with and raise awareness of the school, both amongst families, former pupils, and parents interested in Escola Nausica, as well as amongst people in Barcelona who are interested in the school’s activities.
Escola Nausica is a small state-subsidised school with a single year group that has always been characterised as a neighbourhood school: Catalan, secular, pluralist, active, co-educational and respectful of diversity. Escola Nausica, together with other schools, formed the Els Arcs Association.
Community management service
The community management service involves:
- Developing a strategic plan that takes social media and strategic objectives into account.
- Creating and/or compiling engaging, high-quality content for families and the educational community.
- Analysing statistics on the monitoring of posts and their impact.
- Listening to the community, interacting with it and addressing its problems and needs.
- Managing and organising the information provided by families and the educational community to add value to the School:
- The School website, better explaining the School and its unique selling point. Community management also involves providing content that helps to improve the website’s ranking.
- Facebook, as a communication tool with families and a platform for explaining the highlights of the Nausica School.
- Other networks such as Google Plus and Pinterest.
It also takes into account the Centre’s Strategic Plan and Educational Project, as well as the School’s online reputation through social media.
Beneficis del community management
The main benefits of community management are:
- Increasing the brand and/or company’s awareness and reputation
- A closer, more direct relationship with interested families and parents, by engaging with them directly in a friendly and straightforward way, helping to understand what they are looking for and what they value about the School.
- Quick online response via the website and various social media platforms.
- Reaching more people. Community management helps to reach everyone interested in the School.
- Strengthening the ‘Nausica School’ brand image. Community management works on this every day to ensure people associate the brand with the values and concepts we want to convey.
- Adapting the dissemination of information to the audience and the platform. Community management adapts the information for each user and each platform. The audience that follows us on Instagram, Pinterest, Facebook or Twitter is not the same.
- Achieving more followers and engagement. The community manager service achieves more followers and engagement from your audience (families and the educational community), clients and followers, etc.
- To get families, the educational community and the local neighbourhood to become part of the ‘Nasica School’ brand, feeling integrated into it thanks to community management.
- Easier client retention, as having easy and agile communication with them.
- To contribute to the School’s viability by ensuring that the Community Manager, in line with the Business Plan and Strategic Plan, makes the most of its posts.