Marketing plan for the marketing mix

Key Points of the Marketing Plan

With the Marketing Plan, we will apply the marketing mix strategy to increase profit margins and sales:

  • Product. With the Marketing Plan, we help identify the market needs that our products meet. This facilitates a customer-focused approach.
  • Market. In the Plan, we define the market to which we will sell our product. With the market clearly defined, we facilitate the communication and promotional activities to be carried out.
  • Price. The Plan will establish the price at which we should sell our products. To determine this, we carry out a SWOT analysis (strengths, weaknesses, opportunities and threats) and analyse the sustainable competitive advantage of the product or service to be sold.
  • Distribution. The Plan sets out the optimal distribution channels, both physical and digital.
  • Promotion. It establishes and helps optimise the channels through which we will carry out promotion to maximise our competitive advantage via an omnichannel strategy:
    • Marketing campaigns
    • Digital marketing and e-commerce.
    • Social media via the community manager.
  • Commercial Action Plan with specific marketing and commercial objectives for each product, market and channel, always in line with the Business Plan. We know how to link this to the ISO 9001 certification. We know how to integrate the plan with the ISO 9001 certification.

We are your strategic consultancy

Our strategic consultancy service for developing marketing plans offers the following competitive advantages:

  • Strategic consultancy with over 20 years’ experience. We develop and implement marketing plans with senior consultants, engineers and Executive MBA graduates. We guarantee that, thanks to the marketing strategy outlined in the plan, we will improve the results of your business plan.
  • Constant contact with the client. We develop your project based on your specific circumstances. To achieve this, we combine working meetings with constant contact via the Gesttic platform, resulting in a plan that incorporates a Commercial Action Plan aligned with the business plan’s sales targets within the agreed timeframe, applying the tactics included in the plan.
  • We guarantee the success of the marketing plan. The resulting plan will be extremely useful in helping you sell more and better, thanks to the establishment of an optimal marketing mix strategy and the setting of achievable marketing and sales targets.
  • We help implement the marketing plan. Once the plan is in place, we assist with its implementation and monitor both the results achieved and the execution of the marketing budget, helping you make decisions that maximise the plan’s results.

The link between the marketing plan and ISO certification

A marketing plan and an ISO certificate are closely linked, as both promote trust, quality and competitiveness. Incorporating an integrated management system into the marketing strategy reinforces the value proposition and the perception of reliability among customers. Putting this link into practice involves:
Brand reputation and trust
An ISO certificate, particularly ISO 9001, enhances a company’s image and reputation by demonstrating quality, safety and professionalism. This strengthens the marketing strategy, as it makes it easier to attract customers and reinforces the company’s market position.
Marketing communicates what a company has to offer. An ISO management system ensures that commitments relating to quality management, environmental management, safety and social responsibility are met. Integrating these systems ensures consistent and distinctive messaging based on verifiable facts.
The ISO 9001 quality certification requires organisations to measure customer satisfaction and continuously improve their processes. This data informs the marketing strategy and enables the creation of more effective campaigns that are tailored to actual needs and expectations.
Holding ISO certifications opens up access to markets where quality or sustainability are key requirements (such as the ISO 14001 environmental management certificate, the ISO 45001 occupational health and safety certification, ISO 27001 or EN ISO 27001 for information security, or social responsibility). This broadens market reach and enhances the value proposition.
ISO standards help to implement process-based management, improve internal organisation and reduce errors. This facilitates the implementation of the marketing plan and strengthens external communication with reliable information.

 

One of the benefits of ISO certification is that it gives a company a competitive edge. Incorporating it into the marketing plan helps position the company as more efficient, secure, sustainable and customer-focused.
Overall, a marketing plan aligned with an ISO certification provides you with the tools to increase sales, boost your reputation and build trust, and drive sustainable growth for any business.